Website Design & Development

Pretty Isn't Enough.

UX psychology meets precise UI craft - applied entirely to websites. Visually powerful, built to perform.

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Work

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Aleksandar Pavlov - UX/UI Designer and Website Developer based in Sofia, Bulgaria

About

I'm Aleksandar - a UX/UI designer and web developer based in Bulgaria, working with clients worldwide. Most people assume web design is about making things look good. I spent years in UX/UI learning that it's actually about making things work on people - then applied everything I know entirely to one thing: websites.

The Full Story The Full Story

Services

WEB DESIGN & UX STRATEGY

This isn't web design with a UX layer on top. It's UX-first thinking applied to every layout, flow, and visual decision from the start. Most designers pick colours and call it a strategy. I map user psychology, eliminate friction, and engineer the journey - then make it look exceptional.

WEBSITE DEVELOPMENT

Beautiful design means nothing if the build lets it down. Every interaction, animation, and transition is coded exactly as designed - no compromises, no workarounds, no "that looked different in Figma." Pixel-perfect, fast, and built to last.

END-TO-END SOLUTIONS

Strategy, design, development, and deployment - handled by one person who owns the outcome. The UX thinking that shaped the design is the same thinking that shaped the code. No handoffs. No lost-in-translation. No version gaps. One person, one standard, one result.

Frequently Asked Questions

Most projects go live in 2–4 weeks. A focused landing page takes 1–2 weeks; a full multi-page website takes 3–4. I'll give you a precise timeline after understanding your scope - no vague estimates.

Pricing depends on scope, not a fixed menu. I give you a detailed quote after understanding what you actually need - no surprise charges mid-project. Book a free call and we'll figure it out in 20 minutes.

Unlimited during the design phase. I'd rather spend extra rounds getting it right than ship something you're only half-happy with. In practice, most projects land in 2–3 rounds because the discovery phase does its job.

Your goals, any existing brand assets (logo, colors), your content, and 3-5 websites you like. That's enough to start. I'll guide you through everything else - including what to do if you don't have all of it yet.

30 days of free post-launch support is included in every project. After that, I offer maintenance packages or one-off updates - whatever fits your situation.

Yes. Redesigns follow the same five-stage process as new builds. If you have existing branding or content, it feeds directly into the Discovery stage.

Currently available for new projects

Have a project that deserves to be done right?

Tell me what you're building. I'll tell you exactly how I'd approach it.

I typically respond within 24 hours