Aleksandar Pavlov - UX/UI Designer and Website Developer based in Sofia, Bulgaria

About

I'm Aleksandar - a UX/UI designer and web developer based in Bulgaria, working with clients worldwide.

Most people assume web design is about making things look good. I spent years in UX/UI learning that it's about making things work on people - the psychology behind where the eye goes, how spacing builds or breaks trust, what micro-interactions make a product feel alive versus dead.

At some point I made a decision: take everything I know about UX and UI - the research, the psychology, the craft - and apply it entirely to one thing: websites. Not apps, not general product design, not a bit of everything. Just websites, done at the highest level possible.

The result is work that most web designers can't produce, because they don't have the foundation. I take projects from first concept to live site - design, development, and deployment in one place. No handoffs, no miscommunication, no compromises.

I work best with clients who want a site that does something - not just one that looks good in a screenshot. If that's you, let's talk.